My Marketing Resume
Summary
I am a positive, energetic and creative brand builder with more than 15 years of experience. I love designing and executing programs that build and strengthen a brand, with an emphasis on the use of content marketing and social media. When I'm not hard at work, I'm singing Americana music with my band. And, whether at work or play, my red boots are a must.
Specialties: Thought leadership, marketing communications strategy, content strategy and development, brand building, website development, email newsletters (development and management), email marketing, VIDEO (love video), lead gen programs, sales enablement, writing (marketing materials, websites, and articles), public speaking.
View my recommendations
Director of Marketing, TimeTrade Systems, Inc.
June 2010 - Present
Responsible for lead generation, sales enablement and building the TimeTrade brand. Areas of focus include go-to-marketing strategy, audience and persona development, lead gen strategy and execution, website strategy and development, content creation, influencer relations, and social media.
Sr. Marketing Communications Manager Kadient, Inc.
October 2008 – June 2010
I create and run marketing and public relations programs with the objective of building and expanding the reach of Kadient's brand. This includes developing thought-leadership platforms, conceptualizing and creating best practice content (white papers, e-books, etc.) for viral and direct distribution, mobilizing experts to represent the brand in the marketplace, and engaging traditional and social media, as well as industry analysts and thought leaders to to create awareness around the brand and offering.
Marketing Communications Manager Constant Contact
January 2006 – September 2008
I managed all aspects of a robust email newsletter program and the company's main blog, both designed to reinforce Constant Contact's brand. My responsibilities included developing strategy, creating editorial calendars, producing content (articles, blog posts, success stories), building relationships with and editing the work of contributing writers, and measurement. In this role, I also served as an email marketing expert and a brand ambassador.
Additionally, I oversaw the development of a comprehensive customer testimonial database and was responsible for its ongoing management as well as the development of customer case studies that support sales and marketing initiatives.
Other responsibilities while at Constant Contact included writing for the web, print (sell sheets, whitepapers, etc.), and customer communications as well managing all aspects of the development of sales and marketing materials (writing creative briefs, working with writers, designers and printers, etc.).
Amy J. Black Consulting
June 2003 – Present (7 years 3 months) Consult with SMBs and nonprofits to develop and maintain their marketing communications and PR efforts. Areas of work include:
*Speaking/training on social media, email marketing, website development, inbound marketing
*Integrated marketing strategy and planning
*Content strategy and the creation of content including videos for the web (all flavors, from serious to humorous), eBooks, email newsletters, direct response email marketing
*Branding (brand personality, personas, architecture, positioning and look and feel)
*Social media strategy and execution
*Website strategy and development
*Event planning and oversight
*Email marketing strategy and execution
*Lead generation and nurturing programs
*Media and analyst relations
*Awards and speaking opportunities
*Copywriting
Director of Marketing and Public Relations Worcester Center for Crafts
August 2004 – January 2006
In this position, I planned and executed all aspects of a comprehensive annual marketing plan for both the school and retail gift shop. The plan included marketing communications, advertising, and public relations. I also managed all facets of the organization's 25-year-old juried craft fair and provided marketing support to more than a dozen other events. Additionally, I represented the organization to the media, the general public , and as a member of the city's Cultural Coalition.
My most significant contributions were the development of new brand-supporting marketing materials, including a website, catalog, and printed pieces for all programs. I also built a successful email marketing program that brought more visitors to the website and increased the organization's ability to engage in more targeted marketing. And lastly, I uncovered and built relationships with a number of quality vendors whose work on behalf of the Center helped to elevate it's level of professionalism.
Director of Communications HOPE worldwide New England
March 1997 – June 2003
1994 - 1997 Public Relations Specialist
Over the course of nine years, I built a successful, comprehensive communications program that included print, web, email, and video. My primary responsibilities were to plan and manage communication with 4,000 plus volunteers/donors and to direct special events, including an annual golf tournament. As we were a subsidiary of a larger nonprofit, I also managed relationships with those at our "corporate" office.
My most significant achievements were the development of several key communication tools used to inspire and inform volunteers and donors. The first was an annual report that included moving stories of how lives were being changed, success statistics and fundraising recaps. The second, was a powerful quarterly "video newsletter " with anchors and multiple segments, each telling the story of a child who had been fostered or adopted through our programs. These videos were shown throughout New England to keep volunteers updated and engaged.
I am a positive, energetic and creative brand builder with more than 15 years of experience. I love designing and executing programs that build and strengthen a brand, with an emphasis on the use of content marketing and social media. When I'm not hard at work, I'm singing Americana music with my band. And, whether at work or play, my red boots are a must.
Specialties: Thought leadership, marketing communications strategy, content strategy and development, brand building, website development, email newsletters (development and management), email marketing, VIDEO (love video), lead gen programs, sales enablement, writing (marketing materials, websites, and articles), public speaking.
View my recommendations
Director of Marketing, TimeTrade Systems, Inc.
June 2010 - Present
Responsible for lead generation, sales enablement and building the TimeTrade brand. Areas of focus include go-to-marketing strategy, audience and persona development, lead gen strategy and execution, website strategy and development, content creation, influencer relations, and social media.
Sr. Marketing Communications Manager Kadient, Inc.
October 2008 – June 2010
I create and run marketing and public relations programs with the objective of building and expanding the reach of Kadient's brand. This includes developing thought-leadership platforms, conceptualizing and creating best practice content (white papers, e-books, etc.) for viral and direct distribution, mobilizing experts to represent the brand in the marketplace, and engaging traditional and social media, as well as industry analysts and thought leaders to to create awareness around the brand and offering.
Marketing Communications Manager Constant Contact
January 2006 – September 2008
I managed all aspects of a robust email newsletter program and the company's main blog, both designed to reinforce Constant Contact's brand. My responsibilities included developing strategy, creating editorial calendars, producing content (articles, blog posts, success stories), building relationships with and editing the work of contributing writers, and measurement. In this role, I also served as an email marketing expert and a brand ambassador.
Additionally, I oversaw the development of a comprehensive customer testimonial database and was responsible for its ongoing management as well as the development of customer case studies that support sales and marketing initiatives.
Other responsibilities while at Constant Contact included writing for the web, print (sell sheets, whitepapers, etc.), and customer communications as well managing all aspects of the development of sales and marketing materials (writing creative briefs, working with writers, designers and printers, etc.).
Amy J. Black Consulting
June 2003 – Present (7 years 3 months) Consult with SMBs and nonprofits to develop and maintain their marketing communications and PR efforts. Areas of work include:
*Speaking/training on social media, email marketing, website development, inbound marketing
*Integrated marketing strategy and planning
*Content strategy and the creation of content including videos for the web (all flavors, from serious to humorous), eBooks, email newsletters, direct response email marketing
*Branding (brand personality, personas, architecture, positioning and look and feel)
*Social media strategy and execution
*Website strategy and development
*Event planning and oversight
*Email marketing strategy and execution
*Lead generation and nurturing programs
*Media and analyst relations
*Awards and speaking opportunities
*Copywriting
Director of Marketing and Public Relations Worcester Center for Crafts
August 2004 – January 2006
In this position, I planned and executed all aspects of a comprehensive annual marketing plan for both the school and retail gift shop. The plan included marketing communications, advertising, and public relations. I also managed all facets of the organization's 25-year-old juried craft fair and provided marketing support to more than a dozen other events. Additionally, I represented the organization to the media, the general public , and as a member of the city's Cultural Coalition.
My most significant contributions were the development of new brand-supporting marketing materials, including a website, catalog, and printed pieces for all programs. I also built a successful email marketing program that brought more visitors to the website and increased the organization's ability to engage in more targeted marketing. And lastly, I uncovered and built relationships with a number of quality vendors whose work on behalf of the Center helped to elevate it's level of professionalism.
Director of Communications HOPE worldwide New England
March 1997 – June 2003
1994 - 1997 Public Relations Specialist
Over the course of nine years, I built a successful, comprehensive communications program that included print, web, email, and video. My primary responsibilities were to plan and manage communication with 4,000 plus volunteers/donors and to direct special events, including an annual golf tournament. As we were a subsidiary of a larger nonprofit, I also managed relationships with those at our "corporate" office.
My most significant achievements were the development of several key communication tools used to inspire and inform volunteers and donors. The first was an annual report that included moving stories of how lives were being changed, success statistics and fundraising recaps. The second, was a powerful quarterly "video newsletter " with anchors and multiple segments, each telling the story of a child who had been fostered or adopted through our programs. These videos were shown throughout New England to keep volunteers updated and engaged.